Welcome to Crown & Creed Unlimited! I’m Carlton "Shane" Oliver, the heart and soul behind this brand, and I’m thrilled you’re here. I’m a Georgia guy with a deep love for faith, family, freedom, and the red, white, and blue. Growing up as an Army brat, with my dad serving as a First Sergeant and my mom dedicating over 40 years to government civil service, I learned early on what it means to be loyal, hardworking, and proud to call America home. From Little Rock, Arkansas, where I was born, to years spent in Germany, New York, my roots are as diverse as the country I cherish.
Crown & Creed Unlimited isn’t just a store—it’s a mission born out of prayer and a passion to celebrate what makes us strong: our faith in God and our love for this nation. I started this brand to create something meaningful, a place where folks like you can find quality t-shirts and products that spark pride and reflect shared values. Whether it’s a design that nods to patriotism or one that lifts up the power of faith, my goal is to craft pieces that make you feel connected to something bigger. As John 8:36 says, “If the Son therefore shall make you free, ye shall be free indeed.” That freedom—spiritual and American—is at the core of everything I do.
What I love most about running this store is the chance to let my creative juices flow. Music’s my other passion, and just like spinning a great track, designing for Crown & Creed lets me share a rhythm of joy and pride with you. I’m motivated by the idea that every product we make supports American craftsmanship and integrity. My ideal customer? Someone who cares about quality, values faith and family, and wants to wear their love for this country loud and proud.
My big dream is to build Crown & Creed into a legacy brand—one that stands the test of time and inspires generations. Over the next few years, I hope to expand our offerings, bringing you more ways to celebrate the values we hold dear. When you shop here, you’re not just buying a t-shirt—you’re joining a community that believes in the power of faith, the strength of family, and the beauty of freedom.
So, whether you’re sipping coffee in Georgia or halfway across the country, I want you to feel welcomed and inspired. Browse the store, find something that speaks to you, and let’s keep the spirit of America alive together. Thanks for supporting this journey—I care about this brand, and I care about you.
— Shane
